Microsoft Corporation Sub BG Lead in Kuala Lumpur, Malaysia
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The Subsidiary BG Lead (BG Lead) has end-to-end accountability for the Microsoft 365 business in the local market including planning, execution and governance. This includes revenue, scorecard and share dashboard accountabilities and goals, as well as playing a leadership role within the subsidiary including planning and governance processes and providing data and insights that support and drive effective business prioritization and decision-making that achieves the Microsoft 365 business goals.
In this role, the BG Lead is responsible for close cross-group collaboration across segments to ensure local execution of strategies and tactics to further drive the business. An important role of the BG Lead is building deep audience insight, including understanding audience segmentation; their attitudes and purchase behaviors. Based on these insights, build locally relevant customer offers and co-marketing partnerships and integrate into the commercial and consumer sales motions. They are the ambassador for the product brand in the local market or area and are responsible for overseeing and managing the investments in Microsoft 365 broad marketing and digital media outreach initiatives. The BG Lead is expected to have a deep understanding of the products, the go-to-market strategies, competitive landscape and the local business opportunity and climate in their local market. The BG Lead is the local spokesperson externally and internally for the products in the subsidiary. Finally, the BG Lead is on point for reporting back to Area and Corp on the success metrics (scorecard) as part of the rhythm of the business process.
Marketing Planning and Program Execution (30%) •Responsible for leading & orchestrating marketing plans supporting Microsoft 365 Enterprise, Firstline and Microsoft 365 Business, Secuirty and cross BG initiatives. •Cross subsidiary influence and leadership access to enable your team to create timely and quality integrated marketing plans that are fully supported by the Segment Leaders. •Enable the cross subsidiary commitments from Sales, Services, Other Marketing and Partner to fully execute these plans. •If appropriate, partner with other marketing roles to leverage other resources and/or initiatives for a more impactful and holistic plan. •Think and act as “One Microsoft” by successfully engaging stakeholders with clearly defined roles and responsibilities. •Be the Microsoft 365 ambassador of the Product Brand experience and Microsoft CPE (Customer & Partner Experience).
Product Advocacy, Positioning, Messaging & Storytelling (30%) •Assess the overall strengths and weaknesses of the subsidiary’s sales and marketing force in being able to message the value proposition, story tell and advocate (demo) your key products. •Build and execute a plan to resolve key gaps and shortcomings, leveraging Area PMMs (Product Marketing Managers). •Continually work on a scalable approach to expand our product messaging, across multiple channels, both traditional and digital. •Partner with Segment Leaders to build a pipeline of product advocates among our customers and partners.
Competitive Positioning and Response (20%) •Assess the overall ecosystem (internal sales, Partner sales, connected sales and marketing motions) and establish changes needed to build a sustainable compete muscle. •Review, monitor and adjust the strategies and action plans to accelerate our market share growth against our prioritized competitors. •Review and monitor the relevant Share Dashboard metrics and be familiar with the key levers. •Based on the competitive insights and strategies derived by Area Product Marketing Managers (PMMs), provide the leadership to orchestrate the cross subsidiary/segment commitment and coordination to execute said strategies. •Manage the escalation processes in competitive situations, and distill the learnings from win/loss reviews to drive systematic change in the subsidiary.
Business and Monetization (20%) •Accountable for the business goals and targets of supporting Microsoft 365 product (revenue, scorecard and share dashboard), including consumption and usage. •Business leadership is critical in driving governance and changes in the business model, based on business issues and market dynamics. •Influence & Orchestration, cross segment, cross discipline (sales, marketing, services, and partners) and between the geography and Corp. •Accountable for the cross subsidiary collaboration health within your geography. •Influence the product planning prioritization to meet the local market’s needs.
Small Sub – Individual Contributor (IC) only As an IC, the BG Lead is responsible for developing and driving the appropriate sized footprint/plan relative to his/her market in alignment with his/her subsidiary leadership team and Area MSA lead. Small sub BG leads will see increased time allocated to execution and vendor management activities.
Education •Bachelor’s Degree (B.S./B.A.) required, MBA preferred. Relevant fields of study include Marketing, Business, Computer Science Experience •5-8 years of product marketing experience, people management experience preferred. Skills & Knowledge •Product and customer focused •Understand product advocacy and evangelism •Core marketing experience (positioning and messaging) •Strong analytical skills •Excellent communicator •Experienced in core marketing communications functions •Being a conduit between technology and the business with the voice of customer in mind •Role model for Microsoft values
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