Citi Product Manager – Unsecured Lending in Malaysia
Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
Education: Bachelor's Degree
Job Function: Product Management
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 17041186
Work with the respective internal departments to ensure launch of acquisition/installments marketing programs in a timely manner with the approved promotion strategies, product policies, product communication, and marketing budgets.
Monitor and analyze performance of all acquisition/installments/programs to ensure results are on track and if not, to identify the problems/issues and recommend solutions to rectify them.
Evaluate the P&L impact at program and product level to deliver maximum return on investment in achieving assigned business goals.
Provide clear communication to relevant advertising agencies in devising, producing and execution of the advertising work which will communicate the product positioning and the agreed objectives of the programs.
Monitor and control the advertising and promotion funds allocated to the programs.
Work with Sales to develop incentive and/or sales programs to drive acquisition. Liaise with the Sales Managers to ensure proper and timely execution of these promotions and administration by the sales staff.
Analyze market and consumer research data to track brand/product performance versus competition and recommend appropriate actions to marketing management.
Ensure compliance and controls in all internal and external dealings with customers
Work with internal stakeholders to design and establish appropriate processes/policies to achieve business objectives and business goals
Must be an extrovert
Strong interpersonal skills
Proactive and self-monitoring
Good strategic and analytical skills
Good presentation skills
Good academic achievement, minimum 2nd class