J&J Family of Companies Digital Manager in Malaysia
Define the brand’s Digital Marketing strategies, priorities and goals and ensure that digital tactics are aligned with brand business objectives. Driving integration of digital strategy into its overall brand marketing strategy
Working in partnership with GFO (Global Franchise – APAC) in developing digital strategy for the respective brand
Working with the Business Unit Marketing, and working in close partnership with DCoE (Digital Centre of Excellence) in transferring of best practice and global projects. Aligning of regional strategic priority with DCoE global strategy.
Serve as the resident digital expert for brand marketers during all stages of business planning, marketing communications and campaign development. Ensure solutions align to overall business objectives.
Act as the business owner to product managers and agencies and ensure executional excellence for digital campaigns and projects; responsible to the marketing organization to ensure that the digital activities meet the brand-set KPIs*.
Review reporting and KPI’s on brand’s digital initiative to develop recommendations on future product roadmap and digital product strategy from recommendations to execution*.
Work closely and maintain good relationship with global / regional digital agency and vendors – Google / Facebook/ etc . Partner closely with agencies to build efficient and effective models for future
Develop strategies and plans to Build Organizational Capabilities
Establish standards of measurement across markets – Analytic, Social Listening,
Promote cross sharing of best practice across the markets
Conducts business activities in compliance with ethics and legal requirements;
Possess a Degree in Marketing or relevant
5 to 8 years working exclusively in digital marketing for a CPG Marketer or Digital Agency
Deep understanding of the role digital plays in the integrated marketing consumer experience
Digital naive, fluent in digital ecosystem and how channels work together to optimize behavior, acquisition and sales.
Strong leadership skill and be the catalyst of change for the organization
Possess consistent ability to influence through insight-based leadership
Must have the ability to display, through attitude and accomplishments, strong initiative for understanding and supporting business goals
Big picture mindset with ability to zoom in and out of details ; can balance both technical and strategic demands of the function
He/ she must thrive in a fast-paced environment , self-motivated and exhibit the highest personal and professional standards of integrity and ethics
Must be an strong people manager.
Johnson & Johnson Sdn. Bhd. (8275)