Shell Digital Channel Advisor East Asia in Malaysia

Auto req ID 51384BR

Job Title Digital Channel Advisor East Asia

Country of Work Location Malaysia

Work Location Kuala Lumpur - Menara Shell

Company Description Shell is the petroleum retail market leader in Malaysia, catering to one-third of Peninsular Malaysia and half of Sabah and Sarawak’s market requirements. We employ 6,500 people in Malaysia. We seek a long-term presence in Malaysia and invest heavily in our employees. Our industry-leading development career programme attests to that. Your ideas will travel at Shell, and your drive and commitment will be rewarded. Our commercial gas-to-liquids plant in Bintulu, our refinery in Port Dickson and our Projects and Technology office in Kuala Lumpur, that offers projects and business solutions, offer a great variety of jobs.

Job Description


Lead, manage and optimize Shell's websites and digital channels within a cluster of countries


To lead, manage and optimize use of digital channels within a cluster of countries through offshore delivery team and standard workflow processes

Advising internal stakeholders on strategic use of digital channels to meet business objectives


  • Deliver world class management of digital channels (websites, mobile apps) that meet the needs of internal stakeholders and external visitors, while managing time and quality expectations

  • Advise content owners and agencies on digital strategy development, communications and channel management, and content development and lifecycle

  • Deliver an annual plan that supports the country reputation plan, marketing plans and the needs of all businesses in country, ensuring that each is using digital as an effective part of their communications/marketing mix

  • Act as Subject matter expert for Shell’s digital channels

  • Responsible for content curation, website health and performance

  • Project management from brief to content archiving, focusing on pro-active consultation and advice while managing delivery through the offshore team

  • Manage offshore delivery team to meet targets, including prioritization of projects to ensure delivery deadlines are met, effective briefing, administration, correct use of processes and systems

  • Ensure standard workflow procedures are followed and optimized

  • Carry out site audits and develop site plans

  • Actively use measurement and analytics to inform content creation process and manage website health and performance

  • High levels of stakeholder and end-user satisfaction

  • Share and leverage knowledge and learnings with other Digital Channel Advisors

  • Ensure all processes and outputs are compliant with relevant Shell HSE (Health, Safety and Environment), ethical, legal and branding policies – keep updated with these policies

Special Challenges:

  • The role is being reviewed at the moment and will include the integration of social media into the mix of digital channels in the near future. Changes in the job scope is to be expected.

  • Short deadlines and sometimes late-changing requirements

  • Increasing demand from stakeholders (more work; resources limited)

  • Managing local relationships with corporate/business content owners and the global teams

  • Provide support during crises and emergencies, which will involve work outside of normal office hours (infrequent and unpredictable)


  • Expert in digital communications with a professional communications background. Good general communication and marketing skills and several years’ direct experience of managing www sites

  • Passionate about digital and knowledgeable about industry best practices in managing corporate web sites including usability, accessibility, search engine optimization and measurement

  • Proven ability to delegate and manage delivery through others to deliver a diverse and demanding workload

  • Strong project management and implementation experience and a passion to overcome challenges

  • Confident and proactive in engaging and influencing stakeholders and external agencies

  • Excellent interpersonal and analytical skills

  • Good spoken and written English is essential. Other specified languages as relevant to the location

Note: This role does not undertake IT activities, but an understanding of IT aspects of web management is preferred. The scope of work is expected to change with the integration of digital and social media in the role. The individual will need to have an understanding of integrated online communications including the use of social platforms.

No. of Positions 1


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Shell is an Equal Opportunity Employer.

Removal Date 08-Jun-2017