Citi Citibank BHD - DM Business Analyst in Malaysia

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur

  • Other Location: Asia Pacific; Canada

  • Education: Bachelor's Degree

  • Job Function: Decision Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17038804


Campaign Management – Execution:

  • Execute the campaign requests with the aim to ensure timely, robust and accurate deliverables

  • Work closely with analytics and product managers in defining business criteria for campaigns list and fulfilment requests

  • Assess the complexity of campaign requirements, advise on expected dates of deliverables, manage own work schedule accordingly to meet committed timeline

Campaign Management – Tracking:

  • To track, measure, and communicate effectiveness of campaign rollout; provide the intelligence loop back to business

  • To develop quantifiable campaign ROI tracking and communicate the results

  • Information Management:

  • Regulate automation process that drive productivity and expense save

  • Manage and execute UAT works

  • Ensure timely escalation and closure of all incidents/issues in relates to the CRM platform


  • Engage the analytic teams, product teams, sales teams and O&T teams proactively to understand the business opportunities, risks and challenges

  • Leverage the data, insights, and best practices with the aim to find revenue opportunity, to gain productivity, and to manage cost effectively

  • Leverage the knowledge/experience of regional peers and replicate their success stories for local business

  • Lead or participate in local/regional task force


  • Work with compliance officer to review/enhance department processes on periodic basis to ensure a robust control environment


  • Good interpersonal and communication skills

  • Goal/result driven and extremely sensitive to timeline

  • Multi-task, with the ability to prioritize according to business direction

  • Outstanding leadership potential and a team player

  • Mature, open minded, and transparent

  • Honest, trustworthy and respect diversity in workplace

  • Challenge the status quo with creative and innovation solutions

  • Positive, self starter and highly motivated with natural curiosity in understanding data & technology

  • Great execution skills with detailed mind and follow through attitude

  • Demonstrate strong logical, analytical and problem solving skills.

  • Flexible, resourceful and able to adapt to dynamic environment

  • Knowledge in database query languages (SAS, SQL, MS Access/Excel, etc) or Object oriented programming (eg. Visual Basic, JAVA).

  • Knowledge in DB system (Teradata, Oracle) is an added advantage.

  • Graduates in the following disciplines are preferred: Engineering/Mathematics/Statistics/Computer Science/Information Systems or equivalent. CGPA above 3.30

  • Maintain high level of compliance culture

  • Preferably 2 years of experience in related field