Citi Citibank BHD - DM Business Analysis Manager in Malaysia

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur

  • Other Location: Asia Pacific; Canada

  • Education: Bachelor's Degree

  • Job Function: Decision Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17038810


Campaign Management – Execution & Supervision:

  • Prioritize campaign requests using the DM’s monthly slots booking and Campaign Optimization Model

  • Manage the engagement and prioritization of campaigns with the businesses

  • Assign requests to campaign analyst according to the marketing delivery timeline

  • Evaluate high level request requirement and campaign feasibility

  • To automate, streamline, and enhance the campaign development life-cycle

  • Own & manage the execution of Credit Line Management (CLM)

  • Execute and supervise the rollout of campaign requests with the aim to ensure timely (speed), robust and accurate (quality of) deliverables

Campaign Management – Tracking:

  • To track, measure, and communicate effectiveness of campaign rollout; provide the intelligence loop back to business

  • To develop quantifiable campaign ROI tracking and communicate the results

Campaign Management – Optimization:

  • To continue track, measure and review the effectiveness of campaign optimization model with the aim to optimize the campaign requests prioritization

  • People and Knowledge Management:

  • Supervise junior team members so that they can perform their duties effectively

  • To share and transfer knowledge (i.e. Campaign Management best practices ) to other team members


  • Evaluate Process automation in campaigns and improve productivity


  • Work with compliance officer to review/enhance department unit’s processes on periodic basis to ensure a robust control environment


  • Good interpersonal and communication skills

  • Goal/result driven and extremely sensitive to timeline

  • Multi-task, with the ability to prioritize according to business direction

  • Outstanding leadership potential and a team player

  • Challenge the status quo with creative and innovation solutions

  • Positive, self starter and highly motivated with natural curiosity in understanding data & technology

  • Great execution skills with detailed mind and with good follow through attitude

  • Demonstrate strong logical, analytical and problem solving skills.

  • Flexible, resourceful and able to adapt to dynamic environment

  • Knowledge in database query languages (SAS, SQL, MS Access/Excel, etc.) or Object oriented programming (e.g. Visual Basic, JAVA).

  • Knowledge in DB system (Teradata, Oracle) is an added advantage.

  • Experience in project management, enterprise data warehouse and CRM solution

  • Experience in mentoring and coaching junior team members.

  • Graduates in the following disciplines are preferred: Engineering/Mathematics/Statistics/Computer Science/Information Systems

  • Maintain high level of compliance culture

  • Preferably 6 years (or more) of experience in related field.