Citi Citibank Berhad KL - Product Manager in Malaysia

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur

  • Education: Bachelor's Degree

  • Job Function: Product Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17032758


Group: GCB

Business Group: Cards & Consumer Lending

Location: Kuala Lumpur, Malaysia

C Level/Functional Title: C13/C14

People Manager (Yes/No): Yes

Reporting to: Unsecured Lending Head, C15/C16

Job Description:

Function Background / Context:

RC and UPL Product Head: Unsecured Lending Business

Job Purpose:

Manage the assigned unsecured lending product for Ready Credit and Unsecured Personal Loan (RC and UPL) to establish sales, market shares and achieve business goals through effective management and supervision over the product management team in the planning, execution, implementation with appropriate controls of all aspects within the product management cycle in support of the business.

Key Responsibilities:

  • Full accountability over product profitability (Business P&L), team’s performance and overall strategic and P&L management of Unsecured lending products - Personal Loans and Ready Credit.

Product Planning & Launch:

Lead product management team to:

  • Understand market potential for RC and UPL products based on consumer needs

  • Conceptualize, develop and implement suitable product(s) & features that are relevant to the market and consumers’ needs

  • Drive the business forward thru leveraging on the support structure and working relationships with internal stakeholders (Risk, Operations, Technology, Sales & Distribution (S&D), FinCon, Country Marketing, Decision Management) and corresponding support units (frontliners, etc)

  • Develop strategic goals for the business and its future thru effective business goals planning, by balancing risk vs rewards (ensuring financial profitability while observing prudent lending)

  • Formulate RC and UPL product penetration (unique selling points) & sales distribution strategies to grow market share and enhance profitability of the business and its products

  • Ensure RC and UPL project delivery strategy are fulfilled and that the product development are within project delivery timeline

Portfolio Life Cycle Management:

Lead product management team to:

  • Formulate, develop and implement acquisition strategies to drive incremental sales

  • Ensure ongoing support to sales teams by monitoring applications (sourcing strategy, line assignments, inputs vs outputs) and continuously improving approval rate. Work closely with seniors in Risk team to refine Product Strategy for unsecured products through optimizing the Risk Framework for lending and portfolio management

  • Drive execution of marketing programs with the approved promotion strategies, product policies, product communication, and marketing budgets

  • Consistently review and ensure P&L of products are delivering at maximum return on investment

  • Protect and enhance clients’ relationship with us (managing customer requests) and effective execution of anti-attrition programs and that other products’ NPS remains strong

  • Ensure compliance & control in all aspects of product management from local regulatory and Citi guidance


Person Specification:

Qualifications and Competencies:

  • Overall experience of at least 10 years+ with a minimum of 2 years managing or dealing with lending products for Cards Portfolio activities such as credit line extensions, line usage and credit related actions

  • Strong leadership qualities with appropriate project management skills

  • Strong interpersonal skills, prior experience in managing stakeholders across business functions such as Risk Mgmt, S&D, Marketing, DM and Compliance

  • Comfortable with risk policies and framework; working knowledge in handling assignments requiring close interactions with risk function is desirable

  • Ability to communicate complex issues in an easy to understand manner