Citi Citibank Berhad KL - Product Manager, Unsecured Lending in Malaysia

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur

  • Education: Bachelor's Degree

  • Job Function: Product Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17049666


  • Work with the respective internal departments to ensure launch of installments marketing programs in a timely manner with the approved promotion strategies, product policies, product communication, and marketing budgets

  • Monitor and analyze performance of all installments/programs to ensure results are on track and if not, to identify the problems/issues and recommend solutions to rectify them

  • Evaluate the P&L impact at program and product level to deliver maximum return on investment in achieving assigned business goals

  • Optimize and execute credit tests, pricing test and pricing decisions to identify opportunities to increase response rates, revamp profitability yield/volume optimization for Total Cards and Consumer Lending products

  • Provide clear communication to relevant advertising agencies in devising, producing and execution of the advertising work which will communicate the product positioning and the agreed objectives of the programs

  • Monitor and control the advertising and promotion funds allocated to the programs

  • Work with Sales/Risk/Finance/Decision Management to develop incentive and/or programs to drive installment sales. Liaise with the Sales Managers to ensure proper and timely execution of these promotions and administration by the sales staff

  • Analyze market and consumer research data to track brand/product performance versus competition and recommend appropriate actions to marketing management

  • Ensure compliance and controls in all internal and external dealings with customers

  • Work with internal stakeholders to design and establish appropriate processes/policies to achieve business objectives and business goals


  • Must be an extrovert

  • Strong interpersonal skills

  • Proactive and self-monitoring

  • Good strategic and analytical skills

  • Good presentation skills

  • Good academic achievement, minimum 2nd class