Citi Cards Usage Segmentation Manager in Malaysia

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 17041596

Description

Job Purpose:

  • Develop usage strategies to deliver growth on retail sales for credit and debit cards

  • Implement and manage usage programs to improve customer wallet share of Citi cards

  • Conduct data driven analysis to identify areas of growth opportunities

Key Responsibilities:

  • Lead planning and execution of cards usage programs

  • Propose & lead a full year usage strategy blueprint to capture and grow retail spend

  • Actively explore ideas and initiatives to capture consumer spend across different merchant categories, online space, and domestic/foreign spend.

  • Key Business Lead and driver to represent Malaysia in key major regional projects aim at delivering synergies & optimal results across multiple markets

  • Study internal (customer behaviour, demographics etc.) and external (economy and market) data to implement effective targeting mechanics using the right communication channels and most relevant offers.

  • Work with internal stakeholders to ensure timely execution and approvals

  • Work with external stakeholders i.e. agencies and merchant partners to ensure successful launch of marketing programs

  • Manage and optimize annual marketing expenses to ensure a sustainable R/E

  • Track, review, and propose improvements on campaign performance

  • Understand and consistently monitor the competitive landscape

Qualifications

Qualifications and Competencies

  • 2-4 years of working experience in related areas or industry

  • Bachelor degree holder or higher

  • Strong analytical, problem solving and presentation skills

  • Critical and creative thinker

  • Proactive, independent and results-oriented